Client: Aspen Golann
Project: Branding
Scope: Transforming tradition about sums it up. This project had the distinct goal of creating a brand mark for this very traditional form of woodworking—one that can often feel exclusive—but make it modern and welcoming. A nod to the past with a vision for the future.
Client: Dive Guide
Project: Branding
Scope: Aligning with the goals of Dive Guide the branding needed to convey the thoughtful and unique approach that this coaching service provides. With this in mind, the logo design focused on creating a mark that feels honest and empathetic, warm but not earthy, clean but not sterile.
Client: Center for Craft
Project: Exhibition Branding, Photography, Catalog
Scope: Made in WNC was an exhibition that connected the craft legacy of Western North Carolina to modern makers in the region. The branding design was created to complement the exhibition design. It was used across print and web, and included photography, catalog design, postcard design, and exhibition signage.
Client: Iron & Ash
Project: Branding
Scope: Create a brand mark that captures the simultaneously modern and heirloom aesthetic of this hand furniture maker. The typographic structure and modernized caliper icon were developed to anchor this unique approach and aesthetic.
Client: True Folk
Project: Branding
Scope: True Folk is a film series created by Jeremy Seifert to tell stories about creative people and the places they call home. Working with Jeremy, I developed a modern typographic logo that shows the typographer's unique hand without feeling too specific to any one location or person.
Client: Marilyn Brogan Handmade Jewelry
Project: Branding
Scope: Create a brand that exudes the rich warmth of Marilyn Brogan’s heirloom jewelry. Marilyn’s jewelry honors history with an old-world elegance that draws you in and creates a unique experience.
Client: UNC Asheville
Project: Great Smokies Writing Program Badge
Scope: After launching a new style guide at UNC Asheville, the Great Smokies Writing Program branding needed to be updated to meet the standards. I worked with the director to create a unique illustration and badge for the program.
Client: Fehlo
Project: Branding, Website, Business card, Catalog, Photography
Scope: The Fehlo branding project created a modern look that highlights the clean lines and timeless utility of each piece in their home goods collection. The icon was developed as a touchmark inspired by the artist Rene Magritte and his iconic use of the bowler hat